Roveys Privacy Policy

ROVEYS

Date the Fragrance

PRIVACY POLICY

Last Updated: July 2026

1. Introduction

Roveys ("we", "us", "our") is an independent niche perfume and luxury matchmaker operating under the trading name Roveys Niche Collection. We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. This policy applies to all users of our website (roveys.co.uk), our e-commerce services, our email marketing communications, and our SMS/text messaging services.

By using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please do not use our services.

2. Who We Are

Roveys is an independent niche fragrance and luxury lifestyle business.

correspondence address only:

One Canada Square, London, E14 5AA

Contact details:

Email: via info@roveys.co.uk

Telephone: +44 20 3432 3883

Website: http://www.roveys.co.uk 

Instagram: @roveysofficial

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Data You Provide Directly

● Name and contact details (email address, phone number, postal address)● Account registration information● Order and purchase history● Payment information (processed securely through third-party payment providers — we do not store card details)● Fragrance preferences and quiz responses● Communications you send to us (email, social media messages, WhatsApp)● Feedback, reviews, and survey responses● SMS/text messaging opt-in consent and preferences

3.2 Data We Collect Automatically

● Device and browser information● IP address and approximate location● Pages visited, time spent on site, and navigation behaviour (via cookies and analytics tools)● Referral source (how you arrived at our website)

3.3 Data From Third Parties

● Social media profile information (when you interact with us via Facebook, Instagram, or other platforms)● Data from advertising and analytics partners

4. How We Use Your Personal Data

We use your personal data for the following purposes:

● To process and fulfil your orders, including Roveys Roulette and other products● To manage your account and provide customer support● To send you order confirmations, shipping updates, and service communications● To send you marketing communications (emails and SMS messages) where you have opted in or we have a legitimate interest to do so● To personalise your experience and provide fragrance recommendations● To conduct our scent quiz and related matching services● To improve our website, products, and services● To comply with our legal obligations● To detect and prevent fraud and security breaches

5. SMS and Text Message Communications

Important: Message opt-in data and consent status are not shared with third parties for any purpose unrelated to the provision of our messaging service.

5.1 Opt-In Consent

By providing your mobile telephone number and opting in to receive SMS communications from Roveys, you expressly consent to receive text messages from us. Opt-in may occur through any of the following:

● Submitting your phone number via our website or landing pages● Replying to a promotional message with an opt-in keyword● Verbally or in writing consenting during a direct customer interaction● Completing a checkout process that includes SMS opt-in

You are not required to opt in to SMS communications as a condition of purchasing from Roveys.

5.2 What We May Send You

Once you have opted in, we may send you:

● Order confirmations and shipping notifications● Exclusive offers, promotions, and product launches● Roveys Roulette and event notifications● Customer service messages relevant to your account or orders

Message frequency will vary. Standard message and data rates may apply depending on your mobile carrier and plan.

5.3 How to Opt Out

You may opt out of receiving SMS messages from us at any time by:

● Replying STOP to any text message we send you● Contacting us directly via our website or email

Upon receipt of an opt-out request, we will cease sending you text messages promptly. Opting out of SMS communications does not affect your ability to receive transactional messages directly related to an active order.

5.4 Your SMS Data — Third Party Sharing

We take your messaging consent seriously. Your SMS opt-in data, phone number, and consent status collected for the purpose of our text messaging programme are treated with the highest standard of care. Specifically:

● Your opt-in data and consent status will not be shared with third parties for any purposes unrelated to the provision of our SMS messaging service● We will not sell your phone number or consent data to any third party● We may share your data with our SMS service provider (for the sole purpose of sending messages on our behalf), but they are contractually prohibited from using your data for any other purpose● Any third-party messaging platform we use is bound by data processing agreements that restrict the use of your data to the messaging service only

6. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we are required to have a lawful basis for processing your personal data. We rely on the following bases:

● Consent — where you have explicitly opted in to marketing emails or SMS messages● Contract — where processing is necessary to fulfil an order or service agreement with you● Legitimate Interests — where we have a legitimate business interest in processing your data (such as fraud prevention, improving our services, or direct marketing to existing customers), provided this does not override your rights● Legal Obligation — where we are required by law to process your data

Where we rely on consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

7. Sharing Your Personal Data

We do not sell your personal data. We may share your personal data with the following categories of third parties only where necessary:

● Payment processors (e.g., Stripe, PayPal) — to securely process transactions● Delivery and logistics providers — to fulfil and ship your orders● Email marketing platforms (e.g., Klaviyo) — to send email communications where you have opted in● SMS messaging platforms — solely to deliver text messages you have consented to receive● Website hosting and analytics providers — to operate and improve our website● Fraud prevention and security services● Professional advisers (solicitors, accountants) where required● Regulatory and law enforcement authorities, where required by law

All third-party service providers are required to take appropriate security measures and are only permitted to process your data for the specific purposes we instruct them and in accordance with our instructions and applicable data protection law.

Reminder: SMS opt-in data and consent status are not shared with any third party for purposes unrelated to our messaging service.

8. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse traffic, and support our marketing activities.

8.1 Types of Cookies We Use

● Essential cookies — necessary for the website to function correctly● Analytics cookies — to understand how visitors interact with our site● Marketing cookies — to serve relevant advertisements and track campaign performance

You can control cookie preferences through your browser settings or via our cookie consent banner when you first visit our website. Note that disabling certain cookies may affect the functionality of our site.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

● Order data — retained for 7 years in accordance with HMRC requirements● Marketing consent records — retained for the duration of our relationship and for up to 3 years after your last interaction● SMS opt-in records — retained for as long as you remain opted in, plus a reasonable period thereafter to demonstrate compliance● Website analytics data — typically retained for 26 months

When data is no longer required, it is securely deleted or anonymised.

10. Your Rights Under UK GDPR

Under data protection law, you have the following rights:

● Right of Access — to request a copy of the personal data we hold about you● Right to Rectification — to request that inaccurate data is corrected● Right to Erasure ('Right to be Forgotten') — to request deletion of your personal data in certain circumstances● Right to Restriction — to request that we limit how we use your data in certain circumstances● Right to Data Portability — to receive your data in a structured, machine-readable format● Right to Object — to object to processing based on legitimate interests or for direct marketing purposes● Right to Withdraw Consent — where processing is based on consent, to withdraw that consent at any time

To exercise any of these rights, please contact us using the details in Section 2. We will respond to your request within one calendar month. We may need to verify your identity before processing your request.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

● Website: ico.org.uk● Helpline: 0303 123 1113

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These include:

● Secure socket layer (SSL) encryption on our website● Restricted internal access to personal data on a need-to-know basis● Use of reputable, secure third-party service providers● Regular review of our data protection practices

No transmission of data over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. You are responsible for keeping any account credentials confidential.

12. Third-Party Links and Platforms

Our website and communications may contain links to third-party websites, social media platforms, and services. This Privacy Policy does not apply to those third-party services. We encourage you to read the privacy policies of any third-party services you use.

Interactions with our social media accounts (Instagram, Facebook, etc.) are subject to those platforms' own privacy policies, over which we have no control.

13. Children's Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected such data, please contact us immediately and we will take steps to delete it.

14. International Data Transfers

Some of our third-party service providers may process your data outside the United Kingdom or the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the ICO, to ensure your data receives an equivalent level of protection.

15. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any significant changes by posting the updated policy on our website with a revised 'Last Updated' date.

We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Roveys

For One Canada Square, London, E14 5AA

Telephone: +44 20 3432 3883

Website: http://www.roveys.co.uk 

Instagram: @roveysofficial